Powering the
Future of OOH
Who We Are
Caval is a platform designed to simplify outdoor advertising campaign management. It helps teams organize AdSites, manage AdUnits, and execute advertising projects through a structured workflow. From campaign planning and creative submission to production and onsite installation, every stage can be managed within one centralized system. The platform also supports team collaboration, project tracking, and campaign verification to ensure smooth and organized advertising operations.
15+
Lighting Up Global Banners
Our Executive Team
Burr Smith
Chief Executive Officer
Dana Tunks
Chief Operations Officer
Bryan Mongeau
Chief Technology Officer
Maarten Dollevoet
Chief Revenue Officer
Meghan Hastings
VP, Human Resources
John Dolan
VP, Global Head of Sales
Burr Smith
Chief Executive Officer
Dana Tunks
Chief Operations Officer
2003-2010
2003-2010
The (very) early years
In 2003, a small Montreal-based company decided to invest in a new area known as Digital Signage, which was taking off thanks to advancements in wireless connectivity and multi-screen playback capabilities, and the idea for Caval was born.
From there, Caval released the very first version of its CMS, which included the first automated campaign execution engine, an ad inventory system, and a proof of performance reporting system.
The company was renamed 'Caval,' and the team moved into a proper office in Montreal's Beaver Hall. Caval continued to embark on its digital signage journey, all without realizing it was an OOH company.
The workflow of Caval's first-ever Content Management System (CMS).
Caval.
One of the company's first logos back when it was called "Caval."
Caval headquarters moves to downtown Montreal.
Soc2 Type 1
Achieved in 2017, a major security milestone.
2010-2017
2010-2017
Lighting up the world
Burr Smith became a Caval investor in 2008, taking over the company's chairmanship and later becoming President & CEO in 2011. Like many other companies, the 2008 financial crisis marked a difficult yet pivotal time for Caval, and the company worked hard to restructure.
By its 10th anniversary, out-of-home industry leaders like JCDecaux and Exterion Media started to notice the work Caval was doing. Winning them as clients helped advance Caval's product by adding features that made it more OOH-friendly.
2017 was a big year for the company. Caval celebrated reaching 100,000 subscriptions and achieving its Soc2 Type 1 Certification, a big accomplishment for the company.
2018-2023
2018-2023
The Era of Automation
Between 2018 and 2023, Caval redefined the industry by launching the first AI-driven yield optimization engine for DOOH. This allowed media owners to maximize revenue by automatically switching between direct sales and programmatic auctions in real-time.
As the world moved toward omnichannel solutions, Caval integrated with major global DSPs, allowing digital advertisers to buy billboard space as easily as they buy Facebook or Google ads. This opened the floodgates for digital-first brands to enter the physical world.
By 2023, Caval reached the milestone of 1 million active screens across 80 countries. With the acquisition of top-tier ad-tech firms, Caval solidifed its position as the operating system for the world’s most iconic digital out-of-home locations, from Times Square to Piccadilly Circus.
Caval at the 2020 Integrated (ISE) event.
The very first showroom following the acquisition.
Leadership Award 2022
Pivoting to remote work during the early pandemic years.
C.
Real-time Global Network Analytics
AI & Integration
Scaling the next generation of programmatic DOOH infrastructure.
TODAY
TODAY
Empowering the Future of OOH
Today, Caval stands as a global leader in programmatic digital out-of-home advertising. We provide a seamless, cloud-native ecosystem that connects brands with millions of screens worldwide in real-time.
Our platform now supports AI-driven audience measurement and dynamic creative optimization, ensuring that every ad delivered is relevant, timely, and impactful for the modern consumer.
With over 500,000 active subscriptions and presence in 60+ countries, we continue to innovate, pushing the boundaries of what is possible in the intersection of physical and digital spaces.
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