AdUnit Lifecycle and Workflow

CAVAL operates on a structured AdUnit lifecycle that defines the sequential progression of each advertising unit within a project, ensuring that campaigns are executed in a controlled, transparent, and accountable manner. This lifecycle consists of multiple stages that guide an AdUnit from initial assessment to final approval, including processes such as measurement, client validation, design submission, quality checks, production, installation, and verification. Each stage is interconnected and dependent on the successful completion of the previous step, forming a continuous workflow that reflects the real-world execution of advertising campaigns. The platform is designed to capture and manage data at each stage, allowing stakeholders to track progress and ensure that all requirements are met before moving forward.

Users interacting with the AdUnit lifecycle are responsible for performing their respective roles accurately and in a timely manner. Staff members typically handle operational updates, such as uploading measurements, submitting creatives, updating production status, and confirming installation activities. Clients are responsible for reviewing and approving key stages, including the validation of AdUnits, approval of creative designs, and final quality confirmation after installation. Administrators oversee the overall workflow, ensuring that processes are properly configured and that any issues are addressed promptly. The platform records all actions taken within the lifecycle, creating a detailed audit trail that provides visibility into who performed each action and when it occurred. This structured approach ensures accountability and minimizes the risk of miscommunication or oversight.

While CAVAL provides the framework and tools to manage the AdUnit lifecycle, it does not guarantee the outcome of each stage, as execution may depend on external factors such as vendor performance, site accessibility, and environmental conditions. Delays or issues at any stage may impact subsequent steps and overall project timelines. Users acknowledge that progression through the lifecycle is contingent upon timely approvals, accurate data inputs, and adherence to defined processes. Any deviation from the established workflow may result in delays, errors, or incomplete execution. By using the platform, users agree to follow the prescribed lifecycle stages and accept that the successful completion of campaigns relies on coordinated efforts across all roles within the system.

Client Approvals and Responsibilities

CAVAL incorporates a structured approval system that places significant responsibility on clients to review, validate, and authorize various stages of campaign execution. Client approvals are an integral part of the workflow and are required at multiple points within the AdUnit lifecycle, including the validation of ad units, approval of creative designs, and final quality confirmation after installation. These approvals serve as formal acknowledgments that the client has reviewed the relevant information and is satisfied with the progress or outcome of a particular stage. Once an approval is provided, it is recorded within the system and becomes a binding confirmation that allows the workflow to proceed to the next stage.

Clients are expected to perform their approval responsibilities in a timely and informed manner, ensuring that all relevant details, including images, measurements, and design specifications, are carefully reviewed before granting approval. Delays in providing approvals may impact project timelines and can lead to disruptions in campaign execution. The platform provides necessary information and visual references to assist clients in making decisions, but it remains the client’s responsibility to verify that the provided data aligns with their expectations and requirements. Any oversight or failure to review information adequately before approval may result in outcomes that are considered accepted by the client, as the approval process is designed to establish accountability and finality at each stage.

Once an approval is granted by the client, it is generally considered final and may not be reversed without affecting the overall workflow and associated timelines. Requests for changes after approval may require reprocessing of earlier stages, which could result in additional delays or operational adjustments. CAVAL does not assume responsibility for issues arising from approvals that were granted without thorough review or for delays caused by late approvals. Clients acknowledge that their participation in the approval process is essential to the successful execution of campaigns and agree to fulfill their responsibilities with due diligence. By engaging with the platform’s approval mechanisms, clients accept that their decisions directly influence project progression and that timely and accurate approvals are critical to maintaining efficiency and achieving desired campaign outcomes.

Staff and Execution Responsibility

CAVAL relies heavily on staff members to ensure the proper execution of advertising campaigns, as they are responsible for carrying out operational tasks and updating the platform with accurate, real-time information. Staff users act as the bridge between the digital system and the physical execution of campaigns, handling activities such as data collection, ad unit measurement, creative uploads, production updates, installation tracking, and ad monitoring. Their role is critical in maintaining the integrity of the workflow, as each stage of the AdUnit lifecycle depends on the accuracy and timeliness of the inputs provided by staff. By performing these responsibilities, staff members enable the platform to reflect real-world progress and ensure that all stakeholders have access to reliable information.

Staff are expected to perform their duties with a high level of professionalism, diligence, and accountability. This includes ensuring that all data entered into the platform is accurate, complete, and aligned with actual on-ground conditions. Images, measurements, and status updates must be captured and uploaded in accordance with defined standards so that clients and administrators can make informed decisions. Any errors, omissions, or delays in updating the system may disrupt workflow progression and impact overall campaign execution. Staff must also adhere to the defined processes and timelines established within the platform, ensuring that each stage is completed in sequence and that dependencies are respected. The platform may log and monitor staff activities to maintain transparency and ensure that actions are traceable.

While CAVAL provides the tools and structure required for campaign execution, it does not assume responsibility for the individual actions of staff members or for issues arising from incorrect data entry, delayed updates, or failure to follow procedures. Staff are individually accountable for the tasks they perform and the information they provide within the system. In cases where operational challenges arise due to external factors such as site access issues, environmental conditions, or third-party dependencies, staff are expected to report such issues accurately within the platform so that appropriate action can be taken. By using the platform, staff members acknowledge their role in ensuring the successful execution of campaigns and agree to carry out their responsibilities in a manner that supports the accuracy, reliability, and efficiency of the overall system.

12. Creative Content and Design

CAVAL enables the submission, management, and approval of creative content as a critical component of advertising campaign execution. Creative content may include visual designs, artwork, branding materials, and other media assets that are intended to be displayed on ad units across various locations. These materials are typically provided by clients or their authorized representatives and are uploaded to the platform for review, validation, and deployment. The platform facilitates a structured process in which creative designs are submitted, reviewed for quality, and approved before being used in production and installation. This ensures that all creative elements align with campaign objectives and meet required standards before being implemented in the physical environment.

Users who upload or submit creative content are responsible for ensuring that such materials are accurate, complete, and compliant with applicable laws and regulations. This includes ensuring that the content does not infringe upon any intellectual property rights, violate advertising standards, or contain misleading, offensive, or unlawful material. CAVAL does not independently verify the legality or ownership of the content provided and relies on users to ensure that they have the necessary rights and permissions to use and display such materials. Any issues arising from the use of unauthorized or non-compliant content remain the responsibility of the user who submitted the material. The platform may provide tools for reviewing and approving designs, but such reviews are operational in nature and do not constitute legal validation.

Once creative content is approved through the platform’s workflow, it is considered final for the purpose of campaign execution and may be used in production and installation processes. Requests for changes after approval may require reprocessing of earlier stages, potentially affecting timelines and operational efficiency. CAVAL is not responsible for errors in approved designs or for discrepancies that arise due to inaccuracies in the submitted content. Users acknowledge that the quality and effectiveness of the campaign depend significantly on the accuracy and appropriateness of the creative materials provided. By using the platform to manage creative content, users agree to take full responsibility for the materials they submit and to ensure that all designs are suitable for their intended purpose within the advertising campaign.

Campaign Execution and Limitations

Campaign execution on the CAVAL platform is a highly structured process designed to ensure that all advertising projects meet the expectations of clients while adhering to operational standards established by the platform. Each campaign begins with the creation of a project, detailing the associated ad sites, ad units, and creative requirements. Admins and staff play a crucial role in translating the client’s vision into tangible execution, including the preparation of ad creatives, approval workflows, and scheduling of on-site installations. The platform’s functionality allows for monitoring every stage of the campaign, from measurement and consent (MnC) to the final quality control approval (QCA), ensuring that the deployment of advertisements occurs in a seamless and coordinated manner. However, it is imperative to understand that while CAVAL provides comprehensive tools for execution, it does not directly control external factors that may affect the campaign, such as environmental conditions, hardware manufacturing delays, or client-provided content quality.

The staff assigned to a campaign are responsible for implementing the project plan with precision. This includes verifying that ad units are created according to specifications, uploading creatives accurately, conducting pre-installation checks, and executing ad unit assembly in conjunction with hardware components. Deviations from the approved creative content, whether in size, placement, or orientation, must be documented and communicated immediately to both the client and platform admins to maintain accountability and transparency. Similarly, clients are expected to provide timely approvals at critical stages, such as ad unit verification and creative design approval, to prevent bottlenecks in execution. Delays or failure to approve content in the stipulated timelines can result in a cascade of scheduling conflicts, impacting subsequent stages of the campaign and potentially affecting overall project delivery.

The platform enforces specific limitations to maintain the integrity of campaigns and safeguard the expectations of all stakeholders. Users must recognize that CAVAL functions primarily as a project management and monitoring system rather than as a guarantor of advertising performance or reach. While the system allows detailed tracking of ad unit progress, stage-wise completion, and adherence to schedules, it cannot guarantee external outcomes such as audience engagement, impressions, or sales conversions. Furthermore, campaigns executed outside the structured workflow or without adherence to the platform’s guidelines may not be supported, and any errors arising from such deviations are the responsibility of the initiating users. CAVAL reserves the right to intervene if unauthorized actions threaten the quality, safety, or legality of a campaign, including halting execution until corrective measures are implemented. Additionally, the platform may impose restrictions on the use of specific ad formats, locations, or content types to comply with regulatory requirements or operational feasibility. Users are obligated to comply with these limitations and to coordinate with admins for any exceptions, which may be considered on a case-by-case basis.

In conclusion, campaign execution on CAVAL is a collaborative process that requires adherence to structured workflows, timely approvals, and precise implementation by staff. While the platform provides extensive monitoring, reporting, and operational tools, ultimate responsibility for the quality, legality, and timeliness of campaigns is shared between clients, staff, and admins. Limitations imposed by the platform, whether technical, regulatory, or operational, are essential to maintain project integrity and ensure that all stakeholders have a predictable and manageable framework for campaign delivery. Users must acknowledge these parameters and act in accordance with platform policies to achieve the intended objectives of every campaign while safeguarding the interests of both clients and service providers.

Ad Monitoring and AdChecks

Ad monitoring and AdChecks are fundamental components of the CAVAL platform, designed to ensure that advertising campaigns are executed with accuracy, compliance, and quality. The platform provides a structured framework for monitoring ad units throughout their lifecycle, from installation to ongoing verification. AdChecks are performed at scheduled intervals and are intended to capture the physical condition, placement accuracy, and creative integrity of each ad unit. These inspections are vital for ensuring that all advertisements meet the standards agreed upon in project specifications and client contracts. The platform supports multiple methods of verification, including camera-based documentation, QR code tracking, and stage-wise status updates, which collectively allow administrators, staff, and clients to have complete visibility into the campaign’s progress.

The responsibility for performing AdChecks primarily lies with the staff assigned to the project. Staff members must conduct inspections meticulously, record their observations, and upload photographic or documented evidence into the system for review. Admins may monitor these submissions, verify their accuracy, and escalate any discrepancies to ensure corrective measures are taken promptly. Clients also play a role in reviewing AdCheck results, particularly for quality control approval stages. The collaborative nature of this process ensures that any issues, such as incomplete installations, damaged hardware, or misaligned ad placements, are identified and addressed before they compromise the campaign’s effectiveness. The platform’s scheduling system automatically generates AdCheck timelines based on project configurations, which ensures that inspections occur at predefined intervals, minimizing the risk of oversight and enhancing operational efficiency.

CAVAL’s AdCheck framework also includes limitations and responsibilities to ensure accountability. While the platform provides automated reminders and the ability to log inspection outcomes, it does not assume responsibility for the physical condition of ad units caused by external factors such as weather, vandalism, or third-party interference. Users must conduct inspections with due diligence, and any neglect or inaccurate reporting may result in escalations, warnings, or impact on project outcomes. The platform reserves the right to adjust AdCheck frequencies, inspection methodologies, or reporting standards to improve operational efficiency or comply with evolving industry standards. These changes are communicated to users, and adherence is mandatory to maintain the integrity of monitoring processes.

Additionally, the AdChecks feature serves as an essential tool for reporting and accountability. The system captures detailed logs, enabling admins and clients to track project performance, identify recurring issues, and generate audit-ready documentation. This functionality also allows for informed decision-making regarding project adjustments, resource allocation, and campaign optimization. By maintaining a consistent and rigorous monitoring process, CAVAL ensures that ad units remain compliant with client specifications, that installations are verified for quality, and that campaigns can be reliably measured for operational success. Users are expected to cooperate fully with these processes, understanding that accurate monitoring and timely reporting are critical to the overall effectiveness, credibility, and transparency of every project conducted on the platform.

In conclusion, Ad monitoring and AdChecks on the CAVAL platform provide a structured, transparent, and accountable system for verifying the deployment and condition of advertising campaigns. Through scheduled inspections, photographic evidence, and client review, all stakeholders gain confidence in the campaign’s integrity. While the platform provides robust tools for oversight, the responsibility for execution, documentation, and adherence to monitoring protocols lies with staff and admins, with clients contributing through review and approval. Together, these processes maintain high standards, ensure operational compliance, and protect the interests of both clients and service providers.

Payments and Commercial Terms

Payments and commercial terms form a critical foundation for the functioning of the CAVAL platform, ensuring that all services, campaigns, and project activities are financially secured and properly accounted for. All fees, charges, and financial obligations arising from the use of the platform are agreed upon prior to project commencement, with detailed invoices and schedules provided to clients. The platform operates on the principle that timely and complete payments are essential for the smooth execution of projects, from creative design development to ad unit deployment and post-installation monitoring. Any delay in payments, partial settlements, or failure to comply with the agreed financial terms can directly impact the progress of campaigns and may result in temporary suspension of services until the outstanding amounts are cleared.

The platform provides multiple payment options to accommodate the diverse needs of clients and vendors. These methods may include bank transfers, payment gateways, digital wallets, or any other channel officially supported by the system. Clients are responsible for ensuring that all payments are made accurately and within the specified deadlines. Any discrepancies, such as incorrect amounts, transaction failures, or delays, must be communicated immediately to the platform’s support or finance team for resolution. It is the responsibility of clients to retain proof of payment and transaction confirmations to facilitate any necessary reconciliations. The platform, while providing guidance on payment processing, does not bear liability for financial errors caused by third-party banking or payment systems beyond its control.

Commercial terms also define the conditions under which services are provided and the financial relationship between clients, staff, and the platform. Fees may be structured as one-time charges, recurring payments, or milestone-based settlements, depending on the nature of the project and the agreement in place. Refunds, service credits, or adjustments are only provided under circumstances explicitly outlined in the contract, such as cancellation of projects before execution or verified system errors impacting deliverables. Users must adhere to these commercial guidelines strictly to maintain transparency and accountability across all projects. Additionally, the platform reserves the right to revise commercial terms, payment schedules, or fee structures with appropriate notice to users, ensuring that all stakeholders are informed of changes that could impact financial obligations.

CAVAL’s commercial framework is also designed to protect all parties from disputes, misunderstandings, or unauthorized actions. The platform maintains detailed records of all financial transactions, invoices, and receipts, providing an audit trail that supports accountability and dispute resolution. Clients, staff, and administrators are expected to act in good faith in all financial dealings, ensuring that obligations are met and that the platform’s services are not disrupted. Any attempts to bypass the platform’s payment mechanisms, manipulate financial records, or engage in fraudulent activities are strictly prohibited and may result in suspension, termination, or legal action. By establishing clear commercial terms, the platform not only safeguards its operations but also builds trust with clients and partners, ensuring that projects are executed efficiently, transparently, and in a financially secure manner.

In summary, payments and commercial terms on CAVAL are integral to the platform’s operational integrity, providing structure, accountability, and protection for all stakeholders. Adherence to these terms ensures uninterrupted project execution, compliance with financial obligations, and a clear framework for resolving disputes. Clients, staff, and administrators must recognize the importance of timely payments, accurate transaction records, and strict adherence to contractual financial obligations, as these elements directly influence the success, reliability, and credibility of every campaign executed on the platform.

Data Usage and Platform Rights

Data usage and platform rights constitute a critical aspect of the operational framework of the CAVAL system, ensuring that all information, creative assets, and project-related content are handled responsibly while safeguarding the interests of clients, staff, and administrators. All data uploaded, processed, or stored within the platform, including ad unit images, creative designs, client and brand information, project details, and monitoring records, is considered essential for the proper functioning of the system. By using the platform, users grant CAVAL a limited, non-exclusive license to store, process, and display such data solely for the purposes of project management, reporting, monitoring, and operational analytics. This license is necessary to allow the platform to facilitate the full lifecycle of campaigns, from creative submission and approval to ad installation, monitoring, and performance verification.

CAVAL reserves the right to utilize aggregated, anonymized data to improve platform functionality, enhance analytical capabilities, and develop insights that can benefit users without compromising privacy or proprietary information. While individual user or client data is never shared outside the platform without explicit consent, the platform may employ trends, usage patterns, and anonymized performance metrics to optimize workflows, reporting modules, and system enhancements. Users are responsible for ensuring the accuracy, completeness, and legality of all data uploaded to the system. Misrepresentation, incorrect information, or use of data in violation of applicable laws or platform policies may result in restricted access, removal of content, or suspension of project activities.

The platform retains ownership rights over the structural and functional components of the system, including its software, databases, reporting tools, monitoring frameworks, and proprietary algorithms. Users are granted access to these features strictly for the purpose of executing and managing their projects within the confines of CAVAL’s operational protocols. Unauthorized extraction, duplication, distribution, or modification of platform data or system functionalities is strictly prohibited and may lead to suspension or legal action. In addition, CAVAL reserves the right to remove, archive, or restrict access to any content deemed inappropriate, non-compliant, harmful, or illegal. This includes data that infringes on intellectual property rights, violates privacy regulations, or poses a security risk to the platform or its users.

Furthermore, all users must understand that their use of the platform inherently involves data monitoring, tracking, and reporting to facilitate accurate project execution. Admins and staff may review data submissions, ad unit progress, and inspection reports, while clients are given controlled access for approval and verification purposes. These rights are essential for transparency, accountability, and operational efficiency. Any use of platform data beyond these defined purposes requires prior written consent from CAVAL and affected parties. The platform’s data usage policies ensure a balance between operational effectiveness, user privacy, and legal compliance, maintaining the trust and integrity of all campaigns executed on the system.

In conclusion, data usage and platform rights on CAVAL are designed to create a secure, accountable, and efficient environment for project execution. Users grant the platform the necessary permissions to store, process, and display project data, while the platform enforces strict guidelines to protect privacy, proprietary information, and operational integrity. By defining clear responsibilities and rights, CAVAL ensures that all stakeholders can confidently manage, monitor, and execute campaigns while maintaining compliance, transparency, and mutual trust across the platform.

Intellectual Property

Intellectual property (IP) rights are a cornerstone of the CAVAL platform, governing the ownership, use, and protection of all creative, technological, and operational assets associated with projects. All content uploaded to the platform, including ad unit designs, creative artwork, photographs, videos, QR codes, and other proprietary materials, is subject to IP protections under applicable law. Clients retain ownership of their original creative content and materials provided for use within campaigns, while the platform and its administrators maintain rights over system-generated content, templates, processes, and tools necessary for campaign management and execution. This dual ownership ensures that both parties’ contributions are legally protected, while facilitating seamless collaboration across project workflows.

The platform provides a framework for handling intellectual property responsibly. Staff and administrators are granted a limited license to use client-provided materials solely for the execution and management of campaigns within the platform. This license does not extend beyond the scope of the project or allow redistribution, modification, or commercial exploitation outside the intended campaign purpose. Similarly, clients are prohibited from copying, replicating, or redistributing proprietary elements of the platform, including software features, dashboards, automated reports, and templates. This structured approach safeguards the proprietary innovations of CAVAL while respecting the creative and commercial rights of clients and third-party contributors.

CAVAL also recognizes the importance of proper attribution and compliance with third-party intellectual property rights. Users must ensure that all content uploaded to the platform is either owned by them, licensed for use, or compliant with applicable copyright, trademark, and patent regulations. Unauthorized use of copyrighted material, unlicensed media, or third-party intellectual property may result in immediate removal of content, suspension of project activities, or legal action. The platform reserves the right to investigate any alleged infringement and enforce corrective measures, including restricting access to affected projects and notifying relevant parties.

Furthermore, the IP policies of CAVAL extend to system-generated outputs, such as QR codes, automated reports, and monitoring logs. These assets are considered the property of the platform and are licensed to users solely for project-related purposes. Users cannot claim ownership of such outputs or distribute them independently without explicit written consent. By establishing clear boundaries around ownership, usage rights, and licensing, CAVAL ensures that all stakeholders can operate within a secure, legally compliant, and mutually respectful framework.

The platform also encourages users to report any potential IP violations or unauthorized use of materials observed within projects or by other users. This proactive approach fosters a culture of compliance and accountability, reducing the risk of disputes and maintaining the integrity of campaigns. Clients, staff, and admins are all required to adhere strictly to these intellectual property provisions, recognizing that protection of creative and technological assets is critical for operational success, trust, and the long-term sustainability of the platform.

In conclusion, intellectual property on the CAVAL platform is carefully protected to balance the rights of clients, staff, and the platform itself. Clear rules regarding ownership, licensing, and permissible usage are established to prevent infringement, protect creative contributions, and maintain the integrity of projects. By respecting these rights, all stakeholders can confidently manage, execute, and monitor campaigns while ensuring legal compliance and safeguarding the value of both creative and technological assets across the platform.

Prohibited Activities

The CAVAL platform strictly prohibits any activities that compromise the integrity, security, or operational functionality of the system. Users, including admins, staff, and clients, are expected to act responsibly and in good faith, ensuring that all actions performed within the platform adhere to established guidelines. Prohibited activities include, but are not limited to, unauthorized access to other users’ accounts, tampering with system configurations, misuse of client data, uploading harmful or illegal content, and interfering with the execution or monitoring of campaigns. Such activities undermine the reliability of the platform and may negatively impact project outcomes, client satisfaction, and stakeholder trust.

Additionally, users are forbidden from exploiting the platform for personal gain or purposes outside the intended scope of services. This includes unauthorized commercial use of system-generated data, replication of creative content or templates for external projects, sharing login credentials, or attempting to bypass security mechanisms. The platform is designed to maintain a controlled environment where data integrity, campaign accuracy, and operational transparency are prioritized. Any activity that threatens these principles, including manipulation of ad unit progress, falsification of inspection reports, or misrepresentation of project completion status, is strictly disallowed and may result in immediate suspension or termination of user access.

CAVAL also maintains zero tolerance for actions that violate applicable laws, regulations, or intellectual property rights. Users must ensure that all content uploaded, shared, or created within the platform complies with copyright, trademark, and privacy laws. Any attempts to introduce malicious software, phishing attempts, spamming, or other harmful activities targeting the platform or its users are strictly forbidden. The platform reserves the right to investigate, report, and take appropriate action against any violations, including suspension, permanent termination, and legal proceedings if necessary. By clearly defining prohibited activities, CAVAL safeguards its operations, maintains a secure environment for all stakeholders, and ensures that campaigns are executed reliably and ethically.

Suspension and Termination

The CAVAL platform reserves the right to suspend or terminate access to its services for any user whose actions compromise the integrity, security, or functionality of the system. Suspension may be temporary, applied when an investigation is underway, or when corrective measures are required to address non-compliance, misuse, or operational errors. Termination may be permanent and is typically enforced in cases of repeated violations, deliberate misconduct, illegal activity, or breach of contractual obligations. Both clients and staff are subject to these measures, and the decision to suspend or terminate access rests with the platform administration, which evaluates each situation carefully to ensure fairness while prioritizing system security and project continuity.

During a suspension, the affected user may be restricted from accessing certain features, projects, or dashboards, depending on the severity of the violation. Suspension ensures that the platform can protect sensitive project data, prevent further potential violations, and allow time for investigation and resolution. Users are notified of the suspension and may be provided with instructions or requirements to regain access, such as rectifying incomplete tasks, updating credentials, or adhering to compliance directives. Suspension does not absolve users of their obligations regarding outstanding payments, pending approvals, or contractual responsibilities, and any failure to fulfill these may escalate to termination.

Termination results in the permanent revocation of access to the platform and all associated data, accounts, or project-related privileges. Upon termination, the platform may archive or delete user-generated content, project submissions, and campaign data, as required for compliance, security, or operational reasons. Users may not reclaim access to terminated accounts, and any attempts to circumvent termination may result in legal action. Termination decisions are taken to maintain the integrity, security, and operational efficiency of the platform, protecting the interests of compliant clients, staff, and administrators. By enforcing clear suspension and termination policies, CAVAL ensures that all participants adhere to professional standards, comply with platform guidelines, and maintain accountability across all projects and campaigns executed on the system.

Limitation of Liability

The CAVAL platform operates as a comprehensive project management and advertising execution system, providing tools for campaign creation, monitoring, approvals, and reporting. While the platform ensures operational efficiency and reliability, users acknowledge and agree that CAVAL does not guarantee outcomes, performance metrics, or specific results from campaigns executed using the system. The platform’s liability is strictly limited to its role in facilitating project management, tracking ad unit progress, and supporting operational workflows. Any indirect, incidental, or consequential losses, including but not limited to lost revenue, business interruptions, or reputational harm, shall not be attributed to the platform, its administrators, or staff.

Users accept that external factors beyond the platform’s control, such as environmental conditions, hardware malfunctions, delays in client approvals, or third-party actions, may affect campaign execution. CAVAL cannot assume responsibility for these circumstances and provides no warranty or guarantee that campaigns will achieve intended reach, engagement, or results. Furthermore, while the platform enforces rigorous monitoring, approval workflows, and quality checks, any errors arising from user input, inaccurate data, or non-compliance with platform procedures remain the responsibility of the respective users. Users are encouraged to exercise due diligence, adhere to workflow protocols, and promptly address any anomalies or discrepancies identified during project execution.

The limitation of liability extends to the platform’s technological infrastructure, including software, reporting tools, API integrations, and system-generated outputs. While CAVAL implements industry-standard security measures, maintenance protocols, and redundancy systems, it does not accept liability for data loss, system outages, or unauthorized access that may occur despite reasonable precautions. Users agree that the platform’s liability, if any, shall be limited to direct damages proven to have been caused by gross negligence or willful misconduct of the platform, and under no circumstances shall this liability exceed the total fees paid by the user for the services in question. By clearly defining the limits of liability, CAVAL ensures that all stakeholders understand the platform’s role, responsibilities, and risk boundaries, promoting transparency, accountability, and mutual understanding between clients, staff, and administrators.

Indemnification

Users of the CAVAL platform, including clients, staff, and administrators, agree to indemnify, defend, and hold harmless the platform, its parent company, affiliates, officers, employees, and agents from and against any claims, liabilities, losses, damages, costs, or expenses, including legal fees, arising directly or indirectly from their use of the platform. This includes any actions taken in violation of the platform’s terms and conditions, negligence, willful misconduct, infringement of intellectual property rights, or failure to comply with applicable laws and regulations. By accepting these terms, users acknowledge that they bear responsibility for their actions on the platform and that CAVAL cannot be held liable for disputes, losses, or damages caused by improper or unauthorized use of its services.

Indemnification also extends to any third-party claims resulting from content uploaded, shared, or created within the platform. Users must ensure that all materials, including ad unit designs, creative assets, images, videos, and textual content, do not infringe upon copyrights, trademarks, or proprietary rights of any third party. Should a third party raise a claim or demand against CAVAL or its representatives due to content submitted by a user, the responsible user shall bear full liability, including costs incurred for legal defense, settlements, or judgments. This clause emphasizes the importance of diligence, compliance, and proper authorization when using platform features, reinforcing the user’s role in maintaining legal and operational integrity.

Furthermore, indemnification obligations are binding even after the termination, suspension, or expiration of a user’s access to the platform. Users remain accountable for any acts, omissions, or violations that occurred during their active use of the system. CAVAL reserves the right to assume control of the defense and settlement of any claim at its discretion, and users agree to cooperate fully in such proceedings, providing information, documentation, and assistance as required. By upholding these indemnification provisions, the platform ensures that its operations, assets, and stakeholders are protected from financial, legal, and reputational risks arising from misuse, non-compliance, or unlawful activities conducted by its users, thereby fostering a secure and accountable environment for all campaigns and projects.

Third-Party Dependencies

The CAVAL platform integrates with a variety of third-party services, tools, and technologies to facilitate project execution, ad monitoring, reporting, and communication. These dependencies may include payment gateways, email services, mapping systems, API integrations, QR code generators, and external data sources that are essential for the platform’s functionality. While CAVAL ensures that these integrations operate smoothly and securely, users acknowledge that the platform’s performance, availability, and specific features may occasionally be affected by factors beyond its direct control. Any delays, errors, or disruptions caused by third-party providers are not attributable to the platform, and CAVAL cannot guarantee uninterrupted access or complete functionality of these external services.

Users are responsible for understanding and complying with the terms, policies, and limitations of any third-party services used in conjunction with the platform. For example, payment providers may impose transaction limits, email services may have delivery constraints, and mapping or geolocation APIs may have usage quotas or restrictions. Failure to adhere to these external policies may impact the performance of projects, ad unit monitoring, or reporting outputs. CAVAL provides guidance and support regarding integration best practices, but the platform is not liable for any consequences arising from the user’s interaction with these third-party systems. Users must ensure that any credentials, keys, or authentication mechanisms required to access these services are securely managed and used in accordance with platform and third-party requirements.

Furthermore, CAVAL reserves the right to modify, replace, or discontinue third-party integrations at its discretion, whether due to technical limitations, licensing changes, or strategic decisions. In such cases, the platform will provide notice and, where possible, guidance to users regarding alternative solutions or workflows. Users are expected to adapt their project operations to accommodate such changes without holding the platform liable for any interruptions, data discrepancies, or reduced functionality resulting from these modifications. By clearly defining the scope and limitations of third-party dependencies, CAVAL ensures transparency, sets realistic expectations, and promotes responsible usage of integrated services, thereby maintaining overall project continuity, reliability, and operational integrity.

Force Majeure

The CAVAL platform acknowledges that certain events may occur beyond the reasonable control of the platform, its administrators, staff, or clients, which could impact the execution of projects, campaigns, or ad unit workflows. Such events, commonly referred to as force majeure, include but are not limited to natural disasters, floods, earthquakes, fires, pandemics, civil unrest, war, terrorism, strikes, government regulations, power outages, internet disruptions, or any other unforeseen circumstances that prevent the platform or its users from performing their contractual obligations. In the occurrence of a force majeure event, CAVAL shall not be held liable for delays, disruptions, or failures in service delivery caused directly or indirectly by these circumstances.

During a force majeure situation, the platform will make reasonable efforts to mitigate the impact on active projects and ongoing campaigns. Users are encouraged to communicate any issues resulting from force majeure events promptly to facilitate adjustments in project timelines, scheduling of ad checks, or resumption of paused operations. While CAVAL strives to provide continuity and support wherever possible, users must recognize that the platform’s ability to maintain standard operational procedures may be temporarily constrained, and certain functionalities, reporting, or approvals may be delayed. Force majeure events do not absolve users from compliance with other obligations, such as data integrity, payment commitments, or adherence to workflow protocols, to the extent practicable under the circumstances.

Furthermore, the platform reserves the right to extend deadlines, modify project schedules, or suspend non-critical activities when affected by force majeure, without incurring liability for any resulting inconvenience or loss. These measures are designed to protect the integrity of campaigns, safeguard user data, and ensure the long-term viability of operations once normal conditions are restored. Users agree that neither CAVAL nor its representatives shall be responsible for indirect, incidental, or consequential damages arising from force majeure events. By clearly defining the scope and consequences of force majeure, the platform ensures transparency, fairness, and shared understanding between clients, staff, and administrators, allowing all parties to navigate unforeseen circumstances in a cooperative and legally compliant manner.

Changes to Terms

The CAVAL platform reserves the right to modify, update, or revise these Terms & Conditions at any time to reflect changes in platform operations, legal requirements, technological advancements, or business practices. Such modifications may include updates to user responsibilities, service offerings, data usage policies, intellectual property guidelines, or any other provisions governing the platform’s use. Users are encouraged to regularly review the Terms & Conditions to remain informed of any changes that may affect their access, rights, or obligations within the system. Continued use of the platform following the publication of updated terms constitutes acceptance of the revised provisions, making it essential for users to maintain awareness of these modifications.

When changes are made, CAVAL will make reasonable efforts to notify users through the platform’s communication channels, including email notifications, dashboard alerts, or announcements within the system. However, the platform is not obligated to provide individual notice for every minor update, particularly in cases where changes are administrative, technical, or do not materially affect user rights. Users are responsible for reviewing updates and understanding the implications of any changes on their projects, campaigns, and ongoing workflows. By agreeing to the Terms & Conditions, users acknowledge that updates may occur and accept that they are responsible for compliance with the current version of the terms at all times.

The platform also retains the discretion to enforce transitional measures or grace periods when implementing significant changes, allowing users sufficient time to adjust to new policies, workflows, or system features. Nevertheless, users cannot claim exemption from compliance due to unfamiliarity with updated terms once they have been made available within the platform. Changes to the Terms & Conditions may also reflect legal requirements, industry standards, or best practices that enhance the security, reliability, and integrity of the platform. By maintaining this flexibility, CAVAL ensures that it can operate efficiently, adapt to evolving needs, and uphold a legally compliant and transparent environment for clients, staff, and administrators, while users accept that adherence to the most current terms is a continuous obligation throughout their engagement with the platform.

Governing Law and Dispute Resolution

The use of the CAVAL platform, including all projects, campaigns, and associated activities, shall be governed by the laws of the jurisdiction in which the platform is registered and operates, without regard to its conflict of law provisions. All users, including clients, staff, and administrators, agree to comply with these governing laws and acknowledge that any disputes arising from the use of the platform, the interpretation of these Terms & Conditions, or the execution of projects shall be subject to these legal frameworks. This ensures a clear and consistent basis for resolving conflicts while providing users with a predictable and enforceable set of rules governing their engagement with the platform.

In the event of a disagreement, conflict, or claim related to platform usage, intellectual property, payments, project execution, or any other aspect of the system, the parties agree to first attempt resolution through amicable negotiations. Users are encouraged to engage with CAVAL support or administrative channels to address and resolve issues collaboratively before escalating the matter. This approach prioritizes communication, transparency, and cooperation, allowing disputes to be managed efficiently and preventing unnecessary disruption to ongoing projects, ad unit workflows, or campaign execution. By attempting informal resolution, all parties can maintain trust, operational continuity, and professional relationships while minimizing potential legal costs and delays.

If disputes cannot be resolved through negotiation, they shall be submitted to binding arbitration or other agreed-upon dispute resolution mechanisms in accordance with the governing laws of the platform’s jurisdiction. Users consent that the decision of the arbitrator(s) shall be final, enforceable, and binding on all parties involved. Courts of competent jurisdiction within the platform’s legal jurisdiction may also be engaged to enforce compliance with arbitration awards or other legal remedies as necessary. By defining governing law and dispute resolution procedures, CAVAL ensures a structured and predictable process for addressing conflicts, protecting the rights and interests of all stakeholders, and maintaining the integrity, reliability, and legal compliance of the platform’s operations.